With the continuous increase in the price of paper and the increase in low-carbon economy and environmental protection requirements, the competition in the paper packaging industry has become increasingly fierce. Let us analyze the current industry situation.

　　The upstream papermaking industry has more concentrated production capacity

　　1. Paper companies gradually entered the mid-year maintenance period, and leading companies took the initiative to stop production and control production capacity. It is reported that on June 7, 8, 9th, 2017, the three major papermaking giants of China Paper, Chenming Paper and Bohui Paper responded to the national supply-side reforms, accelerated capacity reduction, raised quality and environmental protection policy requirements, and actively launched Outage plan.

　　2. Supported by rising raw material waste paper prices, the current supply of waste paper is in short supply, and it is difficult for some companies to maintain continuous production.

　　3. The environmental protection inspection ordered the small factories to continue to withdraw, and the production capacity was more concentrated.

　　It is reported that the gross margin of papermaking companies is usually 10%-12%. It is estimated that the investment in compliance with environmental protection equipment is about 200 million yuan, and the current net profit per ton is 400 yuan. The production line with a production capacity of 500,000 tons can recover the investment in the first year, which will limit the capacity of small paper mills.

　　Under such an industry pattern, what is the impact on downstream paper packers?

　　Industry insiders predict that the rise in paper prices may continue until the end of this year. Due to the current excessive increase in paper prices and the limited supply of paper, in the long run, some second-tier plants will not be able to sustain themselves due to lack of capital, and the third-tier plants will find it difficult to implement price increases. This is an industry reshuffling and reintegration. process. There are many large and powerful second-tier plants that are currently expanding new projects, and the number of small orders will gradually decrease, which will speed up the industry's reshuffle process.

　　The downstream packaging market is fiercely competitive

　　According to the following analysis data, paper packaging companies are subject to material price fluctuations. For example, the gross profit rate of a listed company, Hexing Packaging, showed a slight decline from the same period of last year. The gross profit margin was 15.5% in the first quarter of 2017, which was a 2.1% year-on-year decline. The gross profit rate fell more because of the sharp increase in the corrugated cardboard price of raw materials. As the gross profit of leading companies has declined, the impact of other companies can be imagined.

　　The future development of paper packaging is still facing better development space. However, given the excessive packaging problems caused by the fast-moving consumer goods industry such as tea and alcohol and the express delivery industry, the relevant state departments may supervise the leading enterprises in the industry to pass scientific design and conserve resources. Curb excessive packaging and waste of resources. This may affect small businesses or quality inferior companies.

　　As a paper company, being in such an industry reshuffling period and an increasingly competitive environment, how should it develop and face storms so that it will not be eliminated? How can we not only meet the requirements of low-carbon, but also comply with the green development trend, in the fierce competition to achieve profit growth?

　　Expert advice

　　The Application of Internet Drives the Development of Packaging and Printing Industry

　　Internet packaging links the main parties of the industry chain to the same platform. Informatization, big data, and intelligent production will greatly increase operational efficiency and reduce costs, providing customers with fast, convenient, low-cost, and high-quality integrated services.

　　Saving energy and reducing consumption, transforming high-energy-consuming equipment

　　As a paper packaging company, it is necessary to broaden its thinking and make more efforts to reduce energy consumption and energy consumption. By properly transforming high-energy-consuming equipment, changing the original production technology level and conditions, and improving the management level, etc., all kinds of resources such as water and electricity can be effectively saved, and their utilization rate can be increased, thereby reducing energy consumption expenditure and achieving cost reduction. purpose.

　　The upstream and downstream industries have complementary advantages and information sharing

　　The upstream and downstream industry chains are intrinsically intimate. You have me, and I have you. Any one of you who is in a dilemma will have a devastating blow to the other party. Starting from the interests, the industry chain should fully realize the complementary advantages and information sharing.

　　In addition to the group's heating, the company also adapts to local conditions, learns from each other, and accumulates momentum for development. As a company that considers production cuts from a long-term perspective, rotation training is also a good approach. In addition, to reduce management costs, we should proceed from the management of the company and the quality of the company, fully use its own characteristics to upgrade and replace new products, and improve the scientific and technological content of products and the added value of the economy.